Spotlight: Bruegger’s Bagels
Royal Oak residents know that they have entered into our lively Main Street area when they pass the Bruegger’s Bagels storefront. In its 25 years within our city’s borders, the shop has become a staple on Downtown’s most populous street. As a business that serves cities nationwide, and seeks to bring a little piece of New York City to other American towns, Bruegger’s Bagels continues to make its mark in Downtown Royal Oak.
In Bruegger’s 35 years in the business of providing a menu full of freshly made and delicious foods to its customers, it has called Royal Oak home for 25 of those years. As time passed and tastes evolved, Bruegger’s Bagels adapted and created a menu that is far more assorted than simply bagels. Sandwiches, salads, desserts, and coffee have all allowed the shop to become a breakfast and lunch provider with quality fresh ingredients. One thing that has not changed, however, is the bakery’s roots as it continues to remain steadfast in serving authentic New York City bagels partnered with Vermont-made cream cheese.
Bruegger’s Marketing Manager Michelle Martin proudly states that their most important, unique trait is that the staff “kettle-boils then bakes the bagels in small batches throughout the day to ensure freshness using five simple ingredients including flour, water, barley malt, yeast, and salt.”
The downtown shop’s staff consists of individuals that value and actively participate in Royal Oak’s community. With a team of 10 that lives local and supports the city in all facets, Bruegger’s overall motive for opening shop is evident. “Everyone knows that New York City is the home of the best-tasting, most authentic bagels anywhere and when Bruegger’s was born, the founders wanted to share a little taste of NYC with the entire country.” With this generous mindset of making New York-quality bagels a national good, it seems fitting that the Bruegger’s team takes part in the community efforts.
As Bruegger’s Bagels fulfills its mission that is full of fresh ingredients and a community-oriented spirit, it has also been important for the national brand to appeal to all demographics. Their menu that ranges from hearty soups, to delicious desserts, and, of course, bagels, is sure to have something for everyone. The array of various breakfast and lunch options is sure to satisfy any daytime craving.
After the downtown bakery remodeled in 2017, Bruegger’s has taken its new look and paired it with new ideas. A new loyalty program will become active in August for loyal, frequent customers. Members will receive points for every dollar spent in-house that will be redeemable as free Bruegger’s bagels and coffees. Additionally, what many locals might not know, Bruegger’s offers several options for catering whether pre-planned or last minute. In fact, they can have your catering order ready for pick-up or delivery with just four hours’ notice!
As a national brand, Bruegger’s Bagels being able to call Royal Oak home for so many years has been a treat for our Downtown area and overall city. However, Bruegger’s Bagels and their local team believes that they are, in fact, the lucky ones. “Bruegger’s Bagels chose Downtown Royal Oak for its sense of community, walk-ability unique culture and charm.” The Bruegger’s team continuously demonstrates their gratitude for the city not only with their delicious, freshly made foods, but also with their personal commitments to our community’s schools, churches, and causes.
Take the time to meet the dedicated staff and try their tasty treats for yourself; you will not regret it. Bruegger’s Bagels is located at 201 S. Main Street and is open daily from 6am to 4pm.