“We have been referred to as ‘Royal Oak’s Best Kept Secret’ but luckily after nearly 20 years, at least some folks know we are here,” says Bob Morton as to why he and his brother Scott started Lily’s Seafood in Royal Oak. “Originally, we both chose Royal Oak as the perfect place to live and raise our families. When it came time to look for locations for Lily’s, Royal Oak was always our first choice. To be able to live and work here is amazing. From our diverse and vibrant downtown, our great schools, parks and neighborhoods really do make our community truly unique.” Lily’s has been a strong participant in everything from the newly established Royal Oak Main Street Program to passing out candy to trick-or-treaters during the Halloween Spooktacular. In addition to being a seafood grill, Lily’s is also one of Royal Oak’s first breweries. From the craft beer, to the amazing selection of seafood, and the welcoming atmosphere, Lily’s helped forge Royal Oak’s thriving identity as a destination downtown. “We have always tried to support and give back to the community, and the support we have received in return has been amazing. It is home!” said Bob.
“We are a full-service restaurant and brewery focused on customer service and culinary creativity in an upscale, casual environment,” says Morton. Bob and Scott have roots in the restaurant industry. This is partly why running a successful restaurant comes so naturally to them. “We both grew up in and around the restaurant and brewing businesses and were excited by the opportunity to create a concept that would offer not only hand-crafted beers and ales but fresh, creative food as well.” It’s a great place to go for lunch or for an after-work beer with coworkers, as you can tell by the way the restaurant fills up around 5:00 pm. It’s also a great place for downtown professionals to get lunch.
Pictured below: Fittingly, young Bob and Scott Morton on a Boat.
“Our goal has always been to create a space that is welcoming and warm to all. That idea stems from our childhood and memories of gathering with family and friends at our grandparent’s house where there was always room for one more at the table and everyone was considered family. That is why you’ll find our grandmother Lily Strange on our menu cover and our grandfather Alex Strange as the namesake of our award-winning A. Strange Stout!”
Lily’s core focus is offering good food and a welcoming atmosphere. “On any given day we will have guests stopping by after yoga or a kickball game, business executives holding meetings and groups celebrating a wedding or a baby shower, all at the same time!” This is how they can consistently attract a wide variety of customers. “We are so fortunate to have a loyal following of guests that visit us from not only the immediate area but from throughout southeast Michigan as well.” Lily’s not only draws people from a variety of areas, but also from a variety of backgrounds. “Our customer base is diverse! Diversity is one of the great things about our business in that we are a mirror of our community. We are fortunate to have welcomed everyone from folks out for their first date, to those celebrating 75th wedding anniversaries. A lot of guests visit us for special occasions like birthdays and anniversaries etc. but maybe don’t realize that we offer great specials every week at price points for every budget!” said Bob.
Royal Oak is known for its unique small businesses, which has contributed to the town’s unique attraction. Located at 410 S. Washington, brothers Bob and Scott opened Lily’s in 1999. “Starting out as a small independent restaurant, there wasn’t much of an advertising budget. We have always concentrated on face to face marketing which led to working directly with our local schools, sports programs, churches and other businesses. Over the years that has grown into an ever-growing network of folks that help to market Lily’s throughout the area. Being a brewery has also allowed us to reach out to folks all across the state and the Midwest who enjoy not only award-winning craft beer but great food as well!”
Lilly’s has a lot to offer, from the All you Can Eat Monday Fish Frys, Tuesday “Create A Combo Meals” to Sat & Sun Brunch Menu featuring Royal Oak’s Original Bloody Mary Bar and Tableside Mimosas, to the Weekday Happy Hour with 1/2 Priced Eats, and $3.50 Handcrafted Beers and Drink Specials.
Lily’s Seafood Grill and Brewery is open Monday through Friday, 11:00 A.M. to Midnight, Saturday 9:00 A.M. to Midnight, and Sunday 9:00 A.M. to 10:00 P.M.