The Royal Oak Downtown Development Authority (DDA), in partnership with Main Street Oakland County (MSOC), has arranged for nationally-known destination downtown expert Jon Schallert to come to downtown Royal Oak on July 24th at the Hyatt Place Hotel and share his insights about how local businesses can transform into consumer destinations.
Schallert is a destination expert. He developed his 14-step “Destination Business” strategy during 30+ years of consulting with small business owners in more than 500 communities across North America. He shares his trademarked approaches with thousands of entrepreneurs every year — transforming their businesses to be more profitable. He is passionate about helping independent business owners be more successful. His approach produces results. Even the largest consulting firm in the world hired Schallert to improve their underperforming corporate store. The Wall Street Journal, The Washington Post and Entrepreneur magazine have recognized the value of Schallert’s insights. Following a 14-step strategy, attendees can learn how to be a Destination Business that attracts more customer traffic and sales from both inside and outside the current market.
The presentation will address:
- Avoid major marketing mistakes
- Target and attract your most profitable customers
- Make your customer love your business in the first seven seconds after they enter your space
- Increase customer loyalty while maintaining profit margins (even if competitors are using price discounting)
- Create free publicity for your business in newspapers, magazines, television and online websites
The morning session begins at 8:00 A.M., in which Schallert will present his 14-step destination downtown strategy. After lunch, at 12:30 P.M., a 60-minute “Marketing Roundtable” is open to Royal Oak businesses only. Attendees will breakdown their business’ components, strengths and weaknesses and compare them with the Destination Businesses discussed in the morning.
Schallert’s visit is made possible by an annual Main Street Oakland County technical assistance grant that is available to select level communities such as Royal Oak. Each year, the Royal Oak DDA has access to funding for transformative projects and trainings from MSOC.
“This year, we wanted to provide business owners with something they could use to launch themselves to the next level of success. I think people who attend this workshop will be inspired to take some bold and creative steps,” said Sean Kammer, the DDA’s Downtown Manager.
The Event is free to attend, courtesy of the Royal Oak DDA and Main Street Oakland County. Seating for the event is limited to 80 persons and attendance requires an RSVP on Eventbrite, which can be found at JonSchallertRoyalOak.Eventbrite.com. The Hyatt Place Hotel is located at 422 North Main Street in downtown Royal Oak